APL NEW YORK 090 BLACKWELL CLOSE 112 SELMAN & WELLDAY HOUSE 114 HOGAN MACAU 113 SELFRIDGES DESK 111 DEBEAUVOIR ESTATE 078 ARTIST STUDIO 028 MARION ROAD 052 PENHALIGON'S 020 DAVISVILLE ROAD 015 SOUTH BANK APARTMENT 038 CÉLINE POP-UP STORE 045 CHLOÉ POP-UP STORE 105 BAYSTON ROAD 018 BURBERRY S/S 19 054 CÉLINE LA RINASCENTE 041 CAIRO HOUSING 106 KING'S GROVE 026 BURBERRY A/W 19 057 ADDERBURY HILL BARN 049 ELSLEY ROAD 035 CHLOÉ 074 LEWES PHOENIX 076 AESOP WHITE CITY 060 ALLSAINTS 058 TORI ANN WALK 043 CHOWDHURY WALK 047 AESOP BATTERSEA 079 SOUTHWARK HOUSING 077 PRIVATE SHOWROOM 066 HOLY CARROT 096
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1View into site from NYC

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2Interior perspective across the central volume

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3View towards the street frontage

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4Spatial view through the primary circulation

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5Interior view across the threshold condition

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6Perspective through the interior

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7View across the completed interior from NYC

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8Interior perspective towards the entrance sequence

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9Detail view of the junction detail

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10View along the material finish

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11Axial view towards the joinery line

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12Sectional view through the perimeter condition

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13Oblique view across the ceiling plane

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14Raking view along the floor datum

Al-Jawad Pike were commissioned by luxury sneaker brand Athletic Propulsion Labs to design their second flagship located on Prince Street in the heart of Soho, New York City. The design approach establishes a curving amphitheatre-shaped space formed in seamless textured plaster walls to create a sculptural silhouette and a refined backdrop to the space. 

The shoes are held in minimal gallery style box frames each elevated and illuminated as if it were a work of art. In the centre of the space tear-drop shaped columns create a sense of movement and discovery, whilst boulder shaped plinths provide further opportunity for product display. The ceiling is formed from a back-lit stretched fabric that extends across the entirety of the space, providing further drama and a warmly lit atmosphere.